SCANDINAVIAN SHOWCASE LAUNCHES FOR FALL/WINTER ’13 NEW YORK FASHION WEEK Scandinavian designers SIPILÄ, Viona Blu, and Olav are making their debut to the US market this season with an exclusive showcase event! The pop up showroom, located at 208 West 29th street between 7th and 8th avenues, is open to special appointments for buyers and press from Monday February 11th to Tuesday February 26th. Their first time showing in New York, The Scandinavian Showcase introduces these influential new brands and transports you overseas from the comfort of the Garment District. The showcase debuted on Tuesday, February 12th at an event at No. 8 with attendees such as Amanda Leigh Dunn, Becka Diamond, and Neon Hitch. Designer Linda Sipilä’s collection, SIPILÄ, is known for its high standard of design and feminine detailing. Featuring easy-‐to-‐wear dresses, tunics, and separates cut from fine materials, it is the epitome of minimalist luxury. Viona Blu, designed by Sirp...
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