Skip to main content

Scandinavian Showcase New York Fashion Week Launch Event


SCANDINAVIAN SHOWCASE LAUNCHES FOR FALL/WINTER ’13 NEW YORK FASHION WEEK

Scandinavian designers SIPILÄ, Viona Blu, and Olav are making their debut to the US market this season with an exclusive showcase event! The pop up showroom, located at 208 West 29th street between 7th and 8th avenues, is open to special appointments for buyers and press from Monday February 11th to Tuesday February 26th. Their first time showing in New York, The Scandinavian Showcase introduces these influential new brands and transports you overseas from the comfort of the Garment District. The showcase debuted on Tuesday, February 12th at an event at No. 8 with attendees such as Amanda Leigh Dunn, Becka Diamond, and Neon Hitch.

Designer Linda Sipilä’s collection, SIPILÄ, is known for its high standard of design and feminine detailing. Featuring easy-­‐to-­‐wear dresses, tunics, and separates cut from fine materials, it is the epitome of minimalist luxury. Viona Blu, designed by Sirpa Kalliola, is a sophisticated line of fish leather handbags and accessories. Continuing the Northern tradition of using these ecological leathers the collection is sustainable and glamorous. Olav is a unisex collection of tunics, tops, pants, outerwear, and accessories. Designed by Jussi Salminen, the line features edgy details such as burnout materials, ombré, metallic accents, and bold printing. It is the ultimate uniform for those who seek adventurous and dynamic looks. Each brand delivers individual aesthetics and distinct interpretations of Scandinavian style.

The Scandinavian Showcase launched with an exclusive event on Tuesday, February 12th from 6:00PM-­‐ 9:00PM at No. 8 located at 357 W 16th Street. With specialty cocktails provided by Vikingfjord Vodka, the event featured a live presentation of the three designers’ collections with sponsor TRESemmé and Face Stockholm. The event kicked off the showcase in style and gave attendees a private advance view of the brands.


View photos from the fashion event:

Olav FW13 Lookbook  
SIPLA FW13 Lookbook
Viona Blu FW13 Lookbook

Read more about TheScandinavianShowcase.

Comments

Popular posts from this blog

What is Size XO Fashion

What is size XO fashion ? OK, it is possible you have never heard of size XO.  It is also possible that size XO does not exist or never has existed.  Well, the fact of the matter is that I am fairly sure size XO does exist.  I was on facebook last night and on the Fashion Bug page someone was asking why Fashion Bug charged more for size XO then they did for size XL.  The lady writting the post mentioned she measured them and they appeared to be the same.  Anyway, I tried to research the size and did not find much at all.  It is my understanding (possibly and incorrect understanding) that size XO clothing was created for larger size women in the same manner that size zero was created for smaller size women.  It is very possibly simply a "vanity" size. OK, here is how Fashion Bug explained the size, " The sizes XL and OX are in fact different. An OX provides more room in various areas of the garment such as the body, armholes, sleeve length and shoulders. And a 1X hav

Fashion Goes in Cycles

They say that fashion goes in cycles.  What is in fashion this year will be out of fashion next year. However, clothing that may have been in style ten years ago, can potentially be next season smashing trend.  Due to the the cyclical nature of the apparel industry it is important for designers as well as consumers to monitor past styles as well as currently trending designs.  One way to do this would be to occasionally view old fashion articles in magazines, newspapers, websites, and obviously on blogs such as this one. Fashion Articles Past & Present Fashion Articles Archive 2011:  Fashion Articles 2011    January 2011 Fashion Articles   February 2011 Fashion Artciles    March 2011 Fashion Articles    April 2011 Fashion Articles   May 2011 Fashion Articles    June 2011 Fashion Article Archive    July 2011 Fashion Article Archive    August 2011 Fashion Article Archive     September 2011 Fashion Articles    October 2011 Fashion News

Fashion Trends this Week

 Here are a few fashion trends for this week for your review.  Do you agree or disagree that these are current hot styles? The Bucket Bag Denim Sets Layered Necklaces Tweed Jackets Ballet Flats Utility Dressing Flare Pants Monochromatic Suits Mini Cocktail Dresses Knit Polos Sure, this top 10 list has a wide range of styles, but that is because we don't know what you have planned for events this week. The next step is deciding where you want to go to shop for these fabulous items (if not already in your wardrobe).