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Scandinavian Showcase New York Fashion Week Launch Event


SCANDINAVIAN SHOWCASE LAUNCHES FOR FALL/WINTER ’13 NEW YORK FASHION WEEK

Scandinavian designers SIPILÄ, Viona Blu, and Olav are making their debut to the US market this season with an exclusive showcase event! The pop up showroom, located at 208 West 29th street between 7th and 8th avenues, is open to special appointments for buyers and press from Monday February 11th to Tuesday February 26th. Their first time showing in New York, The Scandinavian Showcase introduces these influential new brands and transports you overseas from the comfort of the Garment District. The showcase debuted on Tuesday, February 12th at an event at No. 8 with attendees such as Amanda Leigh Dunn, Becka Diamond, and Neon Hitch.

Designer Linda Sipilä’s collection, SIPILÄ, is known for its high standard of design and feminine detailing. Featuring easy-­‐to-­‐wear dresses, tunics, and separates cut from fine materials, it is the epitome of minimalist luxury. Viona Blu, designed by Sirpa Kalliola, is a sophisticated line of fish leather handbags and accessories. Continuing the Northern tradition of using these ecological leathers the collection is sustainable and glamorous. Olav is a unisex collection of tunics, tops, pants, outerwear, and accessories. Designed by Jussi Salminen, the line features edgy details such as burnout materials, ombré, metallic accents, and bold printing. It is the ultimate uniform for those who seek adventurous and dynamic looks. Each brand delivers individual aesthetics and distinct interpretations of Scandinavian style.

The Scandinavian Showcase launched with an exclusive event on Tuesday, February 12th from 6:00PM-­‐ 9:00PM at No. 8 located at 357 W 16th Street. With specialty cocktails provided by Vikingfjord Vodka, the event featured a live presentation of the three designers’ collections with sponsor TRESemmé and Face Stockholm. The event kicked off the showcase in style and gave attendees a private advance view of the brands.


View photos from the fashion event:

Olav FW13 Lookbook  
SIPLA FW13 Lookbook
Viona Blu FW13 Lookbook

Read more about TheScandinavianShowcase.

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