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Showing posts from March 9, 2014

From Sleep to Street & Beyond for Fall 2014

Integrating streetwear styles, a home goods category, and actively seeking licensing partners in a number of categories, P.J. Salvage, the leading fashion-forward contemporary loungewear and lifestyle brand of fashionable pajamas, loungewear and women's intimates, is building momentum as a wide-ranging lifestyle category for fall 2014.

For P.J. Salvage, fall 2014 is about taking sleep to street. By integrating cozy, laidback California-cool separates such as loose knit sweaters, comfy sweatshirts, track pants, and shorts, as well as mix-and-match henley's, T-shirts, and tanks with its core offerings of fun print flannel pajama sets and separates, thermal ski jammies, and classic intimates, P.J. Salvage takes women from a fashionable night's rest and reading the morning paper to running errands and grabbing a casual coffee.

"Besides sleepwear and loungewear, we have seen tremendous growth in our lifestyle category; sweaters, sweatpants and cozy cardigans have been top se…