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From Sleep to Street & Beyond for Fall 2014

Integrating streetwear styles, a home goods category, and actively seeking licensing partners in a number of categories, P.J. Salvage, the leading fashion-forward contemporary loungewear and lifestyle brand of fashionable pajamas, loungewear and women's intimates, is building momentum as a wide-ranging lifestyle category for fall 2014.

For P.J. Salvage, fall 2014 is about taking sleep to street. By integrating cozy, laidback California-cool separates such as loose knit sweaters, comfy sweatshirts, track pants, and shorts, as well as mix-and-match henley's, T-shirts, and tanks with its core offerings of fun print flannel pajama sets and separates, thermal ski jammies, and classic intimates, P.J. Salvage takes women from a fashionable night's rest and reading the morning paper to running errands and grabbing a casual coffee.

"Besides sleepwear and loungewear, we have seen tremendous growth in our lifestyle category; sweaters, sweatpants and cozy cardigans have been top sellers that cross over into everyday wear," said P.J. Salvage CEO Peter Burke. "Some of our hottest items for fall 2014 have been plush, cozy cardigans in solid and plaid, printed fair isles as well as conversational printed flannel sets. We offer a parallel wardrobe that crosses over from the home to the street. These items will give you the ability to feel comfortable anywhere, anytime."

Presenting an autumnal color palette rich with navy, royal purple, plum, wine, and red mixed with seasonal neutrals such as black, ivory, and heather gray, P.J. Salvage fall 2014 features a number of on-trend casual contemporary and loungewear pieces, as well as retro-inspired prints.

The fall 2014 collection, which will hit stores starting August 2014, was recently launched at the Las Vegas, MAGIC Show in an authentic New York Pizzeria themed booth, delivering "simply the best" flannel pajama sets in Pizza Boxes with specialty packaging featuring P.J. Salvage mascot, Lily the French bulldog, as a pizza maker. "We had a fantastic show! Everyone was thrilled with the new booth and packaging," said Burke.

In the home category, P.J. Salvage is excited to launch a selection of complementary products including pillows, ceramic mugs, travel mugs, journals, blankets and more.

Actively seeking likeminded brands for licensing partnerships, P.J. Salvage is exploring opportunities in a number of categories including: swimwear, bedding, footwear, bags, gifts and more.

Over the last two years, the brand has focused on growing its international presence and is currently available in 25 countries across North America, Europe, Asia and the Middle East and will be pursuing South and Central America within the next year.

P.J. Salvage product is currently sold at 1,800 boutiques and top department stores worldwide including: Nordstrom, Bloomingdales, Selfridges, Fenwick, Brown Thomas, Steffl, Bongenie-Grieder, Jelmoli, NK Department Store, David Jones, KaDeWe, Galeries Lafayette, Ludwig Beck, Oberpollinger and Isetan.

About P.J. Salvage:

P.J. Salvage is one of the leading manufacturers of fashionable pajamas, loungewear and women's intimates. Known for using luxury fabrics and chic patterns, P.J. Salvage transformed nightwear and began a renaissance in bedroom fashions that has crossed over into loungewear and every day wear. Paying meticulous attention to every detail, P.J. Salvage prides itself in superior quality, luxurious fabrics, celebratory fits, and chic style. Visit pjsalvage.com

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