Ivana Helsinki proudly made its return to New York Fashion Week this season. The Finnish fashion brand, designed by Paola Suhonen, is showing its new Fall/Winter 2013 “Rotterdam” collection with a runway show at Studio 450. In attendance were Baiyu, Blaine Morris, Cory Kennedy, Devorah Rose, Lauren Rae Levy, Lily Lane, William Beatty, and Eva and Mia Fauhler.
The collection was inspired by the pinup girls of Rotterdam in the 1960s, echoing their magical winter nights in the freight port, drinking whiskey in dimly lit pubs as the harbor freezed over outside. Suhonen’s signature prints remained a focal point of the line appearing in pieces with circular geometric patterns, subtle nautical stripes, and color blocking. Known for their dramatic silhouettes and feminine knits, warmth radiated through the brand’s collection, countering its polar inspiration with rich hues of red, blue, and pops of yellow inspired by the town’s choice liqueur. On a recent trip to Rotterdam, Suhonen came across pictures of their free-‐spirited pinup girls, “They were wearing dot dresses, tropical accessories and dancing in the bar. It was a beautiful mixture of the naughty, dusty whiskey bars, exotic sailor characters and their one night harbor girls.” Featuring romantic dresses, sweaters, and jackets with a modern twist, the line transported these women into the present. Sorel provided the shoes featured in the Fall/ Winter 2013 runway show with hair by Matthew Curtis for TRESemmé using T3 products, and makeup by John Jones for Face Stockholm.
Suhonen said of the “Rotterdam” collection: “There’s something special about the frozen harbors, the below zero marine sceneries with ice-‐breakers and anchors in the snow. Rotterdam is one of the largest freight ports in the world. Twice in a century it gets the ice cover. We experienced one of those winter marine magic moments.”
Ivana Helsinki’s Fall/Winter 2013 runway show “Rotterdam” was on Thursday, February 7th at 6:00PM at Studio 450 at 450 West 31st Street, between 9th and 10th Avenue.
ABOUT IVANA HELSINKI: Created by Paola and Pirjo Suhonen, Ivana Helsinki is an independent Finnish fashion, art and cinema brand, leading the rapidly growing emergence of exciting new design talent from the Finnish capital of Helsinki. Recognizable for uniquely feminine Finnish hand knits and original print designs the brand is the only Scandinavian womenswear brand accepted into the International Fashion Calendar. Ivana Helsinki is carried worldwide by multi label stores, and has flagship stores in Helsinki and on NYC’s Elizabeth Street.