15|FIFTEEN , a premium denim brand for young edgy women, has just announced the launch of its Fall 2013 collection. Born in Los Angeles, California on 1515 E. 15 th Street, 15|FIFTEEN 's mission is to make the world of premium denim accessible to trendsetters across the globe. 15|FIFTEEN was inspired by the country's two major fashion centers - its hometown, Los Angeles, and New York City. The creators of the youthful denim line noticed that fashion forward styles seen on the streets of these sister cities were rarely made available to a younger audience. The company decided to bridge the gap by offering on-trend denim for the junior market at a reasonable price. " The drive for the 15|FIFTEEN line is to provide our customers with the look, styling, and quality of contemporary denim, but at a better price. From the packaging, attention to detail, and fit, to the marketing, public relations, and branding initiatives, 15|FIFTEEN will be a
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