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Pre-Orders Changing the Retail Game

There are many benefits of online shopping, including avoiding many of the pains that consumers often experience with typical brick and mortar shops. From excessive traveling to picking from a limited quantity, it is no wonder online shopping grew by 13% in 2013. However, select online retailers are even sweetening the deal by utilizing a pre-order business model, giving customers the option to find exclusive, often limited-edition clothing for a discount—the trade-off being customers must wait a little bit longer for it. Pre-order business models give customers influence on future trends, as well as providing start-ups with a better inventory forecast and cash flow.

From designer fashions to must-have men’s footwear, here are three online retailers that are utilizing pre-order business models:

Beckett Simonon: This leading online retailer of men’s footwear recently announced that their Spring collection, featuring Cognac Suede Derbies, Burgundy Monkstraps and more, will be available for pre-order for up to a 30% discount. But not to worry, many of their popular styles such as their Long Wings and Chukka Boots are still “In-stock” and can ship right away.  New pre-order styles will launch every month—with Beckett Simonon customers ultimately choosing what stays and goes.

Moda Operandi:  For the designer fashionistas, Moda Operandi allows customers to pre-order looks straight from the runway through online designer trunk shows months before they are available anywhere else. Their Boutique offers in-season items from both established and emerging designers, ready to ship now.

 Beta Brand:  Beta Brand is an online clothing community based in San Francisco that offers women’s and men’s clothing in three different ways; in-stock, pre-order and fund-it. In-stock products ship immediately while pre-order products are 10% off and ship at a later date. The fund-it option allows customers to purchase products that are up to 25% off—however, they will only be charged if the desired product reaches its funding goal within the allotted time. 

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