There are many benefits of online shopping, including avoiding many of the pains that consumers often experience with typical brick and mortar shops. From excessive traveling to picking from a limited quantity, it is no wonder online shopping grew by 13% in 2013. However, select online retailers are even sweetening the deal by utilizing a pre-order business model, giving customers the option to find exclusive, often limited-edition clothing for a discount—the trade-off being customers must wait a little bit longer for it. Pre-order business models give customers influence on future trends, as well as providing start-ups with a better inventory forecast and cash flow.
From designer fashions to must-have men’s footwear, here are three online retailers that are utilizing pre-order business models:
Beckett Simonon: This leading online retailer of men’s footwear recently announced that their Spring collection, featuring Cognac Suede Derbies, Burgundy Monkstraps and more, will be available for pre-order for up to a 30% discount. But not to worry, many of their popular styles such as their Long Wings and Chukka Boots are still “In-stock” and can ship right away. New pre-order styles will launch every month—with Beckett Simonon customers ultimately choosing what stays and goes.
Moda Operandi: For the designer fashionistas, Moda Operandi allows customers to pre-order looks straight from the runway through online designer trunk shows months before they are available anywhere else. Their Boutique offers in-season items from both established and emerging designers, ready to ship now.
Beta Brand: Beta Brand is an online clothing community based in San Francisco that offers women’s and men’s clothing in three different ways; in-stock, pre-order and fund-it. In-stock products ship immediately while pre-order products are 10% off and ship at a later date. The fund-it option allows customers to purchase products that are up to 25% off—however, they will only be charged if the desired product reaches its funding goal within the allotted time.