There are many benefits of online shopping, including
avoiding many of the pains that consumers often experience with typical brick
and mortar shops. From excessive traveling to picking from a limited quantity,
it is no wonder online shopping grew by 13%
in 2013.
However, select online
retailers are even sweetening the deal by utilizing a pre-order
business model, giving customers the option to find exclusive, often
limited-edition clothing for a discount—the trade-off being customers must wait
a little bit longer for it. Pre-order business models give customers influence
on future trends, as well as providing start-ups with a better inventory
forecast and cash flow.
From designer fashions to must-have men’s footwear, here are
three online retailers that are utilizing pre-order business models:
Beckett Simonon: This leading online retailer of men’s footwear
recently announced that their Spring collection, featuring Cognac Suede Derbies,
Burgundy Monkstraps and more, will be available for pre-order for up to a 30%
discount. But not to worry, many of their popular styles such as their Long
Wings and Chukka
Boots are still “In-stock” and can ship right away. New pre-order styles
will launch every month—with Beckett Simonon customers ultimately choosing what
stays and goes.
Moda Operandi: For the designer fashionistas, Moda Operandi allows
customers to pre-order looks straight from the runway through online designer trunk shows months
before they are available anywhere else. Their Boutique offers in-season items
from both established and emerging designers, ready to ship now.
Beta
Brand: Beta Brand is an online clothing
community based in San Francisco that offers women’s and men’s clothing in three
different ways; in-stock, pre-order and fund-it. In-stock products ship
immediately while pre-order products are 10% off and ship at a later date. The
fund-it option allows customers to purchase products that are up to 25%
off—however, they will only be charged if the desired product reaches its
funding goal within the allotted time.
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