The Fall II/ Holiday 2013 Los Angeles Fashion Market took place June 10-13,
2013, at the California Market Center (CMC). Brisk, steady traffic and the
opening of new accounts were the predominant reports from many of the CMC's
showrooms and exhibitors of the Market's featured tradeshows, including SELECT
Contemporary Tradeshow, and TRANSIT Footwear & Accessories Show. The Markets
featured thousands of lines and daily special events, including an Opening Night
Reception, complimentary social media seminar, daily hospitality, plus much
more.
“We have had an extremely busy Market and have worked with a
lot of buyers we have not seen in quite a while, so that was very exciting,”
said Mary Minser of Mary Minser Sales in Suite A298.
Wendy Campbell of Big Buddha Handbags in Suite A1083 also
reported having a good Market. “This Market has been fantastic! We are so happy
to be back at the CMC! It has such a fun and friendly vibe. Our buyers see the
CMC as being a “one stop shop” for all their needs and they were elated to find
out we were returning.”
Noteworthy retailers in attendance this Market included Saks
Fifth Avenue, Fred Segal, Madison, Nasty Gal, Revolve Clothing, Marshall Retail
Group, Zappos.com, Trina Turk, Zulily, LF Stores, Wasteland, Kitson, Planet
Blue, Dillard’s, The Denim Bar, Polkadots & Moonbeams, Apricot Lane, Roxy,
Chantel & Vicki, No Rest For Bridget, Weekends, Tuscon Racquet & Fitness
Club, Steve Madden, Hyatt Regency, Von Maur, Pechanga Resort & Casino,
Planet Blue, Jigsaw London, Modcloth, Brentwood Country Club, plus hundreds
more.
SELECT was held Monday-Wednesday of Market, and presented a
curated selection of Contemporary apparel, accessories and footwear exhibitors
that included brands such as Magaschoni, Deepa Gurnani, Azaara, gorjana, Inge
Christopher, Whiting & Davis, Boutique 9, James and Joy, TLC&you, Beagle
House NY, Enzo Angiolini, Marcia Moran, Minnie Rose, Krysia Renau, Saint
Vintage, Sophie Monet, Streets Ahead, Voom by Joy Han, Adina Reyter, G-Lish, and
Lines of Denmark, representing Ilse Jacobsen Hornbaek, Aspiga, Dico Copenhagen
and Beyond Skin, plus others.
“We had an excellent show, with steady traffic throughout,”
said Janelle Moore of Marcia Moran.
Dale Pike of Deepa Gurnani agreed with Moore, saying “SELECT is
always a great show for us. Our buyers always know where to find us on the West
Coast.”
TRANSIT Footwear & Accessories Show was also held
Monday-Wednesday, in the CMC Penthouse. The showcase featured a
newly-merchandised floor plan, incorporating handbag and accessory lines to
complement the variety of shoe labels present. Exhibiting brands included
Jeffrey Campbell, Steve Madden, Dolce Vita, Irregular Choice, Report Footwear,
Seychelles, Donald J. Pliner, Penny Loves Kenny, Wanted, Yellow Box, Shoes of
Spain, The Frye Company, Bass Footwear, Carlos by Carlos Santana, Kensie, Gentle
Souls, XOXO, Wanted, Crocs, and Chelsea Crew, plus many more. Furthermore,
accessory lines that participated in this edition of TRANSIT included Viva Bags,
Barbosa Jewelry, Belcho USA, Schoneme, Magnifique Handbags, Eva’s Belts, and The
Shoe Fits, to name a few.
“This show has been really good,” said Kim Castro, national
sales manager for Grey City. “We have opened numerous new accounts. This is a
great show to really connect with the West Coast market.”
Ashley Deffebach, account executive for Report Footwear, echoed
Castro in saying “We always exhibit at TRANSIT because it is the staple West
Coast show for shoes. Our buyers know where to find us.”
Contributing to the positive energy at Market was a variety of
special events and perks for attendees of Market. The first day of Market, Mary
Vallarta, founder of FAB Counsel, presented a retail seminar entitled “Why You
Need a Social Media Calendar” to a packed room. Following this, on Monday
evening, the CMC's lobby atrium was filled with buyers and industry guests for
the Opening Night Reception with an organic wine bar courtesy of Frey Vineyards,
an open-air photo booth, compliments of Splendid Studio Booth, live music from
Elan Artists’ band Ground Control, and a Peddler’s Creamery pop-up
bicycle-churned ice cream booth. Other Market sponsors who graciously provided
hospitality throughout the week included Dry Soda, Honest Tea, Pretzel Crisps,
Ruisseau Espresso, and Luna Bar.
“We had a very good market and saw great appointments,” said
Maureen O’Connell of Alberto Makali in Suite C502. “Our buyers were all happy
and upbeat.”
Dates for the Holiday/Resort 2013 LA Fashion Market are Monday
- Thursday, August 5-8, 2013. The Market is also open to buyers on Sunday,
August 4, 2013, for preview.
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