15|FIFTEEN, a premium denim brand for young edgy women, has just announced the launch of its Fall 2013 collection. Born in Los Angeles, California on 1515 E. 15th Street, 15|FIFTEEN's mission is to make the world of premium denim accessible to trendsetters across the globe.
15|FIFTEEN was inspired by the country's two major fashion centers - its hometown, Los Angeles, and New York City. The creators of the youthful denim line noticed that fashion forward styles seen on the streets of these sister cities were rarely made available to a younger audience. The company decided to bridge the gap by offering on-trend denim for the junior market at a reasonable price.
"The drive for the 15|FIFTEEN line is to provide our customers with the look, styling, and quality of contemporary denim, but at a better price. From the packaging, attention to detail, and fit, to the marketing, public relations, and branding initiatives, 15|FIFTEEN will be a brand customers love," says Paul Pyo, Director of Sales.
The debut Fall collection consists of denim jeans, vests and jackets in a variety of styles and washes. This season's signature fits, named after various streets in LA & NYC, include the 3rd Street Super Skinny, Madison Baby Boot, Sunset Skinny, Robertson Flare and Fifth Ave. High-Rise. The colors and washes of these fits follow current contemporary trends, with options ranging from pigment ombre with wax coating to various shades of lightly distressed denim. In addition, the texture of each available product will have a soft hand, making each piece comfortable and form fitting.
These fresh and affordable fits are created by designer Cindy Lang, who stated "15|FIFTEEN is all about impeccable fit, innovative fabrics and ultra cool finishes and treatments. Our signature two piece waistband contours to the body and our meticulously placed back pockets ensure a perfect look for our 15|FIFTEEN girl!"
The 15|FIFTEEN Fall Collection hits select department and denim specialty stores in July 2013. Sizes range from 24 to 32 ($54-$89; www.15-FIFTEEN.com).