Skip to main content

15|FIFTEEN Premium Denim Brand for young edgy women



15|FIFTEEN, a premium denim brand for young edgy women, has just announced the launch of its Fall 2013 collection. Born in Los Angeles, California on 1515 E. 15th Street, 15|FIFTEEN's mission is to make the world of premium denim accessible to trendsetters across the globe.


15|FIFTEEN was inspired by the country's two major fashion centers - its hometown, Los Angeles, and New York City. The creators of the youthful denim line noticed that fashion forward styles seen on the streets of these sister cities were rarely made available to a younger audience. The company decided to bridge the gap by offering on-trend denim for the junior market at a reasonable price.


"The drive for the 15|FIFTEEN line is to provide our customers with the look, styling, and quality of contemporary denim, but at a better price. From the packaging, attention to detail, and fit, to the marketing, public relations, and branding initiatives, 15|FIFTEEN will be a brand customers love," says Paul Pyo, Director of Sales.


The debut Fall collection consists of denim jeans, vests and jackets in a variety of styles and washes. This season's signature fits, named after various streets in LA & NYC, include the 3rd Street Super Skinny, Madison Baby Boot, Sunset Skinny, Robertson Flare and Fifth Ave. High-Rise. The colors and washes of these fits follow current contemporary trends, with options ranging from pigment ombre with wax coating to various shades of lightly distressed denim. In addition, the texture of each available product will have a soft hand, making each piece comfortable and form fitting.


These fresh and affordable fits are created by designer Cindy Lang, who stated "15|FIFTEEN is all about impeccable fit, innovative fabrics and ultra cool finishes and treatments. Our signature two piece waistband contours to the body and our meticulously placed back pockets ensure a perfect look for our 15|FIFTEEN girl!"


The 15|FIFTEEN Fall Collection hits select department and denim specialty stores in July 2013. Sizes range from 24 to 32 ($54-$89; www.15-FIFTEEN.com).

Comments

Popular posts from this blog

What is Size XO Fashion

What is size XO fashion?

OK, it is possible you have never heard of size XO.  It is also possible that size XO does not exist or never has existed.  Well, the fact of the matter is that I am fairly sure size XO does exist.  I was on facebook last night and on the Fashion Bug page someone was asking why Fashion Bug charged more for size XO then they did for size XL.  The lady writting the post mentioned she measured them and they appeared to be the same.  Anyway, I tried to research the size and did not find much at all.  It is my understanding (possibly and incorrect understanding) that size XO clothing was created for larger size women in the same manner that size zero was created for smaller size women.  It is very possibly simply a "vanity" size.

OK, here is how Fashion Bug explained the size, "The sizes XL and OX are in fact different. An OX provides more room in various areas of the garment such as the body, armholes, sleeve length and shoulders. And a 1X have even…

WHO’S NEXT and PREMIERE CLASSE January 2015

The date is set.

The next edition of the WHO’S NEXT and PREMIERE CLASSE trade shows, will take place from Friday 22nd to Monday 25th January 2016 at Porte de Versailles. 
In the midst of its extensive renovation work, the Paris Expo - Porte de Versailles is keeping its doors open for events. This ambitious modernisation project aims to strengthen the role that Paris holds as tourism market leader with regards to international business. 

The first phase of the renovation concerns halls 1 and 7, the main entrance and the central walkway with the creation of travelators between hall 3 and 4.  

In line with this situation, WHO’S NEXT and PREMIERE CLASSE are having to evolve and transform. The areas are being rethought, reworked, to offer a more fluid experience, a clearer display of the trade shows’ offer. 

By joining forces with Studio GGSV (Curator of the Saint-Etienne Design Biennial 2013) the trade shows guarantee a quality setting and optimal space layout.

The plan is set out in a star sha…

Sorona Renewably Sourced Fiber for Fashion

DuPontTM has been the world leader in fiber technology since the early 1900's. From the ground-breaking fibers like the versatile nylon, Dacron® polyester, neoprene rubber fabric, elastic Lycra®, bullet-proof Kevlar®, and Teflon®, DuPontTM has created extraordinary textile products that have transformed contemporary living.

DuPont™ Sorona® renewably sourced fiber is proof of the DuPont commitment to create innovative solutions that help reduce dependence on fossil fuels and reduce greenhouse gas emissions.

A breakthrough addition to biopolymer solutions, Sorona® allows mills and designers to combine the benefits of renewability without sacrificing the need for a versatile material that offers high performance and design freedom across applications.

A leading biopolymer, Sorona® contains 37 percent annually renewable plant-based ingredients. Even better is its environmental footprint. Producing Sorona® uses 30 percent less energy and releases 63 percent fewer greenhouse gas emissions …