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JOHNNY CUPCAKES AND HELLO KITTY THIRD ANNUAL HALLOWEEN COLLECTION

Sold out within 24 hours of release in 2011, Johnny Cupcakes x Hello Kitty is back with a new limited-edition collection of tees for the 2012 Halloween extravaganza. The t-shirt brand with a recipe for success, Johnny Cupcakes has teamed up with Sanrio® to put its quirky, spooktacular spin on the iconic imagery of Hello Kitty, creating an exclusive series of Halloween-themed tees, surprise hoodie and accessories for adults and kids.

Printed just once, the exclusive Johnny Cupcakes x Hello Kitty series are both stylish and collectible. Johnny Cupcakes and Sanrio first collaborated in 2011, and fans snatched up every last item of the Johnny Cupcakes x Hello Kitty offering within 24 hours of launch. This year’s Johnny Cupcakes x Hello Kitty collection will be released on Thursday, Oct. 18 at 10 a.m. EST at JohnnyCupcakes.com/Shop and at Johnny Cupcakes t-shirt bakeries in Boston, Los Angeles, and London, UK.

“We’re excited to team up with Hello Kitty and have the chance to put a Johnny Cupcakes twist on this celebrated icon just in time for Halloween,” said Johnny “Cupcakes” Earle, founder of Johnny Cupcakes. “We hope fans enjoy this special treat, but be forewarned, the trick will be getting a chance to grab one of these coveted items before they’re sold out!”

Each tee will feature the Hello Kitty icon with a signature Johnny Cupcakes' twist, including:

· Skeleton Kitty features an x-rayed, operation-style Hello Kitty, showing off her love for cupcakes and adorned with her signature red bow.

· Hello Mummy features Johnny Cupcakes signature twist on the skull and crossbones design where Hello Kitty is mummified with her red bow above a pair of cross bones.

· Wicked Kitty features Hello Kitty whisking away on her broomstick to deliver freshly baked Johnny Cupcakes surprises to trick-or-treaters.

· Count Kitty is the surprise design that will be featured on a black hoodie sweatshirt.

Shipping worldwide, Johnny Cupcakes x Hello Kitty t-shirts will be available for $40 for guys and girls adult sizes small to XXXL and for $30 for kid sizes toddler small to youth large. In addition to the t-shirts, there will be one secret hoodie along with stickers and other spooky accessories for fans to enjoy.

For more details or to preview the Johnny Cupcakes x Hello Kitty collaboration, please visit www.johnnycupcakes.com/blog/2012/10/johnny-cupcakes-x-hello-kitty-the-halloween-collection/.


About Johnny Cupcakes

Johnny Cupcakes, Inc. is an independent clothing and accessories brand founded by CEO John Earle, who began selling his quirky cupcake-themed t-shirts and pins to friends and family out of the trunk of his beat up ‘89 Camry in 2001. Creating a cult following, Earle continued to develop the brand through selling t-shirts out of his suitcase while touring with his hardcore music band. Noted as one of Inc. Magazine’s 2012 Fastest Growing Companies, Johnny Cupcakes has moved far beyond suitcase-based sales and expanded its reach to include a robust retail site and eye-catching and engaging storefronts in Boston, Los Angeles and London, UK. Each retail space is designed as a vintage bakery and displays signature products inside refrigerators and glass bakery displays. Johnny Cupcakes creates a unique experience for each customer through special events, packaging, retail environments and endless surprises. All Johnny Cupcakes designs are exclusive and most are printed just once, making the products not just stylish, but collectible. Voted best young entrepreneur in 2008 by BusinessWeek, Earle remains dedicated to bringing the Johnny Cupcakes experience to customers and fans across the country in fun, unexpected ways. For more information about Johnny Cupcakes, visit johnnycupcakes.com.

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